Crabtree & Evelyn reached new markets by becoming completely digital
Crabtree & Evelyn moved ahead of the curve by digitally transforming its business
Luxury body care retailer, Crabtree & Evelyn made a business-savvy move by migrating all its business online. The former bricks-and-mortar retailer had the goal of expanding its brand name and luxury legacy internationally to increase agility, speed and ultimately revolutionise its customer experience. Crabtree & Evelyn had the vision and Venquis supported them to make it happen.
Working as an exclusive partner, Venquis retail specialists conducted an in-depth market analysis to identify specific skills required, created a project roadmap, and delivered a flexible, interim staffing solution to support the retailer. A mix of IT specialists with proven industry experience worked on migrating all data to a new, global e-commerce platform. They ranged from Project Managers and Business Analysts to Developers.
With careful consideration and sourcing of specialists, Venquis reduced Crabtree & Evelyn’s hiring time to an average of 2 weeks. Over 15 specialists were placed over 2 years, some which are now retained to support long-term solutions. The result? Crabtree & Evelyn adapted to propel their internationally recognised brand into new markets.
Client Solutions – Ed Richardson
Delivery Lead – Ella North
Delivery Team x3
Marketing – Jaspreet Kaur
Paul Harrop, (former) Global Programme Director
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